On the other hand, people don't visit social platforms such as Facebook, YouTube, or Instagram to get recommendations. Pinners are 7 times more likely to say that Pinterest has influenced their purchase decisions than users of other social networks.

Its users have a higher purchase intent than all the other social media platforms. Why use Pinterest for advertising?Įven though it might not seem so, Pinterest is a great place to run a marketing campaign. In this post, we break down what Pinterest Ads are and how to use them to promote your products, build brand awareness, and conquer new markets. If you’re not already advertising on Pinterest, you’re clearly missing out. Pinterest’s revenue increased 20%, shopping engagement grew by 20% and 75% of weekly Pinterest users say they’re always shopping. Pinterest has over 431 million monthly active users and it lets advertisers reach over 200 million users.

However, the visual search engine has become a powerful advertising and marketing tool for businesses, especially for eCommerce brands. At first, it may seem that Pinterest is just another social media platform people use to look at cool outfits and find delicious recipes to try.

Pinterest carousel ads